Apple Maps: Did Tim Cook just apologize? - News - Know Your Cell
In rare form, Apple apologized for the shortcomings of its new Maps app on Friday. The message came straight from CEO Tim Cook, who said that the company is "extremely sorry" for the frustration that Apple Maps has caused iOS 6 users. By the way, that's a lot of people: Cook noted that there are already over 100 million iOS devices running the new Maps app.?
An apology certainly won't help you find your way around town, but it might, at the very least, make you slightly less unnerved. Slightly. Probably the most noticeable part of Cook's apology is when he mentions rival services that folks can use in the meantime, until Apple sorts this all out for good.
Some of those include Bing, MapQuest and Waze, all apps that can be found in right in the iTunes Store. But guess what other mapping service he recommends ... no really, go ahead, guess.?That'd be none other than Google freaking Maps ... you know, the same system that Apple ditched in favor of its own homegrown version (sigh).?
Here's Cook's letter, in its entirety:
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we?re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
Tim Cook
Apple?s CEO
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Source: http://www.knowyourcell.com/news/1610013/apple_maps_did_tim_cook_just_apologize.html
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