FabKids Launches Subscription-Based Kids Clothing Service, Actress Christina Applegate Partners
San Francisco-based FabKids is the latest startup to try its hand at subscription-based e-commerce, taking on competitors like Wittlebee?in the kids' apparel space, but with a slightly different twist. Instead of offering a box of separates shipped monthly, FabKids will send out one complete outfit it has designed in-house and personalized to the child, based on a custom profile filled out at signup. There's a bit more news about the new company, too. It's also the latest to see participation from a celebrity partner. In FabKids' case, actress Christina Applegate is providing design input in exchange for equity in the company. However, Applegate was not a part of FabKid's recent $2.6 million Series A round of funding, which was led by Hillsven Capital, and saw involvement?from Sugar Inc.'s Brian and Lisa Sugar, as well as other Silicon Valley angels.Source: http://feedproxy.google.com/~r/Techcrunch/~3/DY2Hgm5iyAo/
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