Of Fishing And Business Sales Leads Generation | Sales and ...

Lead generation is a lot like fishing. B2C lead generation marketers are the fishermen who use a fishing net to catch fish: the more fish you want to catch, the bigger the net you should use. For b2b lead generation marketing, you use specific methods which bring you face to face with your specific clients. When you?re an angler and you want to catch a certain type of fish, you use your fishing rod, a specific type of lure, and you fish in the areas where you know you will be able to catch the fish you want. When doing b2b lead generation for your company, you have to choose the right methods to reach out to prospective business sales leads who fit your identified criteria. More so if you?re doing business in a specific micro niche. Unless you do so, your methods would not reach your target prospects and you would be wasting a lot of resources for strategies that are not giving you your desired results. When generating qualified b2b sales leads, just as with fishing, you have to take note of the following:
- The lure ? some business leads respond to certain lead generation strategies better compared to others. For example, while telemarketers find it hard to find sales leads for b2c clients, professional b2b telemarketers find that businesses respond well to telemarketing cold calls. Another example, business owners who are older answer the phone faster, but startup founders who are college age can be better reached through e-mails or through a social networking site.
- The weather ? Just like how the weather affects your likelihood of catching a fish, so does the economic climate affect the success rate of your lead generation campaigns. When the economy is good, your business leads will be more willing to sign up and try new products and services that can improve their business operations. If the economic climate is bad, then your b2b sales leads will also be more discriminating about where they spend their budget.
- The area ? We all know fresh water fish can?t survive in the sea, and vice versa. This is the same with your business leads. When you?re using social media marketing for b2b lead generation, choose your social sites wisely. While Facebook is a good choice, LinkedIn will give you a better chance of networking with actual members of your target market.
- The time of day ? If you want to get the undivided attention of your b2b sales leads, then you have to catch them at a time when they won?t be too busy, but they are not on vacation or resting either. If they?re too busy, they will prioritize their work over listening to what you have to say; if they?re resting, they?ll find you irritating for disturbing the little time they have away from work. You have to learn the right time to schedule cold calls and sending emails to get the undivided attention of your prospects.
An amateur fisherman will be able to catch more fish if he asks the help of a seasoned angler. An experienced b2b lead generation company can provide great help to companies looking to generate qualified b2b sales leads for their business. All it takes is finding the right firm who has significant experience with your type of industry.
Source: http://ambrkingsalesandmarketing.blog.com/2012/08/22/of-fishing-and-business-sales-leads-generation/
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